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Inocencia has been a popular menswear retailer in the picturesque town of Shrewsbury since opening its doors in 1999. The shops’ original website www.purple-oval.co.uk was established in 2005 but has now been updated and re-branded to www.inocencia.co.uk allowing both the online store and established market town flagship shop to provide menswear under one name.

Inocencia are proud to offer handpicked collections for the discerning customer. Being a menswear independent allows them to offer our customer unique brands with great heritage, attention to detail and quality. Shopping at Inocencia offers a refreshing personalised experienced and second to none customer service, unlike the identikit high street stores.

Brands available include Pretty Green, Napapijri, Aquascutum, Lyle & Scott, Ma-strum, Farah, Baracuta, Weekend Offender, Carhartt, Edwin, Original Penguin, Luke 1977, Nicholas Deakins , Timberland and many more.