We have been a popular menswear retailer in the picturesque town of Shrewsbury since opening our doors in 1999. Our original website, purple-oval.co.uk, was established in 2005 but has now been updated and re-branded to inocencia.co.uk. With this brand new update we have combined both our online store and established market town flagship shop to provide menswear under one name.

We’re proud to offer handpicked collections for the discerning customer. Being an independent menswear retailer allows us to offer our customers unique brands with great heritage, attention to detail and quality. Shopping at Inocencia offers a refreshing, personalised experience and second-to-none customer service.

Brands available include: Pretty Green, Napapijri, Marshall Artist, Aquascutum, Lyle & Scott, Ma-strum, Farah, Baracuta, Weekend Offender, Carhartt, Edwin, Original Penguin, Luke 1977, Nicholas Deakins , Timberland and many more.

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